How to lose €4.6m on a Veyron…

You have not found and will not find any reporting on our blog on the VW scandal, quite simply because it has precious little to do with the thrill of driving. The Bugatti Veyron on the other hand has a lot to do with thrill behind the wheel, and I therefore felt this small anecdote that appeared in the FT this week was worth passing on.

As you know the Veyron was built in a small series and with a hefty price tag of around EUR 2.3m. According to auto analysts at Bernstein Associates, in spite of that VW managed to lose a staggering EUR 4.6m on each Veyron sold. It thereby ranks on par with the Phaeton, another loss-making car within VW (however no numbers are public here) that will not have a successor, as well as what seems like a generally quite lofty expense policy at the company, including notably 6 corporate jets. It may well be that that money could have been needed before the last lawsuit in present scandal has been settled…

bugatti-veyron-2011-bugatti-veyron-164-super-sport-review-car-and-driver-photo-370402-s-429x262

Veyron 16.4 Super Sport, €2.3m to -€4.6m in 2.3 seconds…

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